A collection of thoughtful, well-written briefs across design, illustration, copy, motion, and more. Each brief is intended for creative exploration, learning, or portfolio work.

Context A digital publication specialising in long-form writing wants to rethink how it presents in-depth articles online. They believe their current layouts prioritise efficiency over emotion and want to explore a more editorial, immersive reading experience. The Challenge Design a digital article layout for a long-read (2,000–3,000 words) that improves readability while creating a strong sense of atmosphere. The goal is to support the writing — not overpower it.

Context A mental health non-profit is planning a poster series addressing modern work culture and emotional exhaustion. One of the themes they want to explore is burnout — not as weakness, but as an understandable response to prolonged pressure. The Challenge Create a conceptual illustration for a poster about burnout that communicates the idea emotionally rather than literally. Literal depictions (e.g. tired people at desks) should be avoided. What’s Needed One poster-style illustration A strong central concept or metaphor Constraints Audience: working adults, 25–45 Tone should be empathetic, not bleak or didactic Illustration should stand alone without heavy text Deliverables Final illustration Optional sketches or concept exploration Short explanation of the idea behind the piece Deadline Open