Write the Homepage Copy for a Privacy-Focused Tech Product

Context

A small tech startup is launching a privacy-focused alternative to mainstream productivity tools. Their product deliberately collects minimal data and does not rely on advertising or tracking.

They struggle to communicate this without sounding defensive, technical, or preachy.

The Challenge

Write homepage copy that explains the product’s value clearly, confidently, and humanely — without fear-based messaging.

What’s Needed

• Headline and subheadline
• Short value proposition section
• 3–5 supporting points or sections

Constraints

• Plain language preferred over technical jargon
• Avoid attacking competitors directly
• Assume a smart but non-technical audience

Deliverables

• Homepage copy (approx. 300–500 words total)
• Optional notes on tone or intent

Deadline

Open

How to Submit

Share copy via a document or webpage link.

Notes

You may invent the product name and details as needed.